Cookie Notice
The website www.algorithmica.com uses cookies. You can choose whether you want to consent to the use of cookies or not, and you can withdraw your consent at any time. Algorithmica Research AB (hereinafter called ’Algorithmica’, ‘we’ or ‘us’) is responsible for the use of cookies on the website and is thereby controller for the processing of personal data collected when you use our website. You can find more information about how Algorithmica are processing your personal data here.
What is a cookie?
A cookie is a small piece of data that contains alphanumeric characters and is stored on your computer or mobile device when you access a website that uses cookies. Cookies can help the website to monitor the pages you visit on the site, store the information you enter, or remember your preferences such as language settings.
Why do we use cookies?
Our website uses cookies to enhance your user experience and to collect data on how our website is used. We use this data to improve our website’s functions and features. Some of the purposes of using cookies are to be able to provide you with personalized content, such as recommendations, or to remember your language preferences and to measure which sections of our website attract the most visitors and which articles or newsletters are most popular.
Algorithmica uses some cookies to deliver relevant and engaging experiences to you. With your consent, we are able to recognize you and provide you with personalized content and marketing activities, based on your preference. We respect your privacy and give you the option to opt out of non-necessary cookies at any time.
What types of cookies do we use?
Depending on how long the cookies are retained and who sets them, cookies can be classified into four types. A cookie is “permanent”, or “session” based depending on the time it is stored or available on your device.
- Permanent cookies. Permanent cookies are used for different purposes, including to remember your preferences and choices when you use our website or for marketing purposes.
- Session cookies. Our website uses session cookies to improve your browsing experience. These cookies are only stored for the duration of your visit and are automatically deleted when you close your browser. They help us to provide you with a user-friendly navigation. Without these cookies, some features of the website may not work properly.
Depending on who sets the cookie, it falls under “first party” or “third party” cookie.
- First party cookies. First party cookies are placed by the website owners, in this case www.algorithmica.com.
- Third party cookies. Third party cookies are placed by another website than the one you as a user are visiting. These are used if content or sharing tools are embedded from, e.g., LinkedIn or Google Analytics.
Cookie list
You can manage your cookie preferences by clicking on the cookie banner at the bottom of the page. There, you can see the list of which cookies are used by Algorithmica, choose which non-necessary cookies you want to accept or reject, and withdraw your consent at any time.
Algorithmica use the following cookies:
Necessary cookies
| Name | Purpose | Retention period | Link to policy |
| __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 hour, 31 minutes | Link to policy |
| _cc_cookieConsent | Used to save your given cookie consents between site visits. | 11 months, 30 days | Link to policy |
| _GRECAPTCHA | To provide spam protection in forms. | 5 months, 27 days | Link to policy |
Analysis and adaptation
| Name | Purpose | Retention period | Link to policy |
| _ga | This cookie is set by Google Analytics to distinguish unique users and track visitor interactions with the website. It enables data collection on user behaviour, such as page views and session duration. This information helps the website owner understand user engagement and optimise the site. | When browser is closed | Link to policy |
| _gid | Count and track pageviews (anonymous) | When browser is closed | Link to policy |
| _ga_3FS58L37XJ | Used to store and track visits on websites. | When browser is closed | Link to policy |
| _ga_8JVKJLE3F7 | Used to store and track visits on websites. | When browser is closed | Link to policy |
| _gat_UA-30345156-1 | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | When browser is closed | Link to policy |
| _ga_.* | Used to store and track visits on websites. | 1 year, 11 months | Link to policy |
| _ga | This cookie is set by Google Analytics to distinguish unique users and track visitor interactions with the website. It enables data collection on user behaviour, such as page views and session duration. This information helps the website owner understand user engagement and optimise the site. | 1 year, 11 months | Link to policy |
| _gat_.* | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | 2 hours, 2 minutes | Link to policy |
| _gid | Count and track pageviews (anonymous) | 1 day, 2 hours | Link to policy |
| vuid | Used to store the user’s usage history. | 1 year, 11 months | Link to policy |
Marketing
| Name | Purpose | Retention period | Link to policy |
| _gcl_au | Used for “Convertion Linker” to connect website conversions against advertising with Google Ads. | When browser is closed | Link to policy |
| _gcl_au | Used for “Convertion Linker” to connect website conversions against advertising with Google Ads. | 2 months, 29 days | Link to policy |
| test_cookie | Used to check if the user’s browser supports cookies. | 2 hours, 16 minutes | Link to policy |
| IDE | Used to show Google ads in Google services for signed-out users. | 1 year | Link to policy |
| li_sugr | Used to make a probabilistic match of a user’s identity outside the Designated Countries | 2 months, 29 days | Link to policy |
| bcookie | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform | When browser is closed | Link to policy |
| lidc | To facilitate data center selection | 1 day, 2 hours | Link to policy |
| UserMatchHistory | LinkedIn Ads ID syncing | 30 days | Link to policy |
| AnalyticsSyncHistory | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | 30 days | Link to policy |
| bscookie | Used for remembering that a logged in user is verified by two factor authentication. | 11 months, 30 days | Link to policy |
| li_gc | Used to store consent of guests regarding the use of cookies for non-essential purposes | 5 months, 27 days | Link to policy |
| ln_or | Used to determine if Oribi analytics can be carried out on a specific domain | 1 day, 2 hours | Link to policy |
| _session_id | 3 days, 2 hours | www.bigmarker.com |
What does consent to cookies mean?
We need your consent to use non-necessary cookies. You consent by allowing cookies in the cookie banner that appears when you visit our website for the first time. You can change and withdraw your consent at any time. You can always change your cookie preferences by clicking on cookie settings at the bottom of the webpage.
What happens if you don’t accept cookies?
If you choose to not accept cookies, or deactivate cookies, some functions on the website may be inaccessible and your user experience will be affected while visiting and using our website.
How do you remove cookies?
To control how cookies are used on your device, you can change the settings of your web browser. You can configure your browser to reject cookies by default or to alert you whenever a website tries to place a cookie on your device. You can also delete any cookies that have been stored on your browser in the past.
Refer to your browser’s help pages for more details on how you can view, delete, and manage the cookies on your browser.
When you clear the cookies from your browser, our cookie banner will show up again when you visit our website. You can then select which cookies you want to allow.
Complaints and contact information
If you wish to complain about how Algorithmica process cookies, you can contact the monitoring authority for electronic communications, The Swedish Post and Telecom Authority (PTS).
For further questions regarding how we process cookies, contact us at privacy@algorithmica.com
Updated: 2024-02-07